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Leonard M. Lodish

University of Pennsylvania

70

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3652

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Correction to: Wharton Marketing: Where Academia Meets Practice

2021
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How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V.

2016
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Assigning Salesmen to Accounts to Maximize

2016
- Leonard M. Lodish
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An Integrated Procedure to Pretest and Select Advertising Campaigns for TV

2016
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Traditional and IS-Enabled Customer Acquisition on the Internet

2012 Management Science
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What Matters Most in Internet Retailing

2012 Sloan Management Review
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Commentary---When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

2011 Marketing Science
- Leonard M. Lodish
- Americus Reed
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Brands ブランディング近視眼 (Feature Articles 戦略の技術)

2010
- Leonard M. Lodish
- Carl F. Mela
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Sales force modeling: State of the field and research agenda

2010 Marketing Letters
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Another Reason Academics and Practitioners Should Communicate More

2007 Journal of Marketing Research
- Leonard M. Lodish
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