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Murali K. Mantrala

University of Missouri

67

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2670

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Seller creative selling in social commerce

2020 International Journal of Advertising
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Responding to disruptive business model innovations: the case of traditional banks facing fintech entrants

2019
- Divya Anand
- Murali K. Mantrala
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Strategic information management in a distribution channel

2019 Journal of Retailing
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Optimal depth and timing of price promotions in a vertically differentiated product line

2018 Journal of Business Research
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Marketing optimization methods: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

2018
- Murali K. Mantrala
- Vamsi K. Kanuri
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Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms

2017 Journal of Marketing
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The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

2017 Journal of Business Research
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A Meta-Analysis of Marketing Communication Carryover Effects:

2017 Journal of Marketing Research
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Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics

2016 Marketing Letters
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The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

2015 Journal of Retailing
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Citations (51)