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Gerd Nufe
Gerd Nufe
Nike
Advertising
social media marketing
Empirical research
marketing campaign
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The Impact of Social Media Marketing during Mega Sports Events –an Empirical Study in the Frame of the FIFA World Cup 2014
2015
Gerd Nufe
Franziska Ibele
Vivin Maharani
Faycal Mraihi
Dominic Owusu
Kwamena Minta Nyarku
Lawrence Yaw Kusi
Isaac Kwadwo Anim
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