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Franziska Ibele
Franziska Ibele
Social media
Nike
Empirical research
Mega-
social media marketing
2
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The Impact of Social Media Marketing during Mega Sports Events –an Empirical Study in the Frame of the FIFA World Cup 2014
2016
Gerd Nufer
Franziska Ibele
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The Impact of Social Media Marketing during Mega Sports Events –an Empirical Study in the Frame of the FIFA World Cup 2014
2015
Gerd Nufe
Franziska Ibele
Vivin Maharani
Faycal Mraihi
Dominic Owusu
Kwamena Minta Nyarku
Lawrence Yaw Kusi
Isaac Kwadwo Anim
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