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Szu-Han (Joanna) Lin
Szu-Han (Joanna) Lin
University of Georgia
Servant
Purchasing
Psychology
Advertising
Consumption (economics)
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The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior
2021
Psychology & Marketing
Cony M. Ho
Szu-Han (Joanna) Lin
Robert S. Wyer
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