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The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior
The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior
2021
Cony M. Ho
Szu-Han (Joanna) Lin
Robert S. Wyer
Keywords:
Servant
Purchasing
Psychology
Advertising
Consumption (economics)
Donation
Empathy
Correction
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