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Rom Y. Schrift

Indiana University

6

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4

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The Dual Effect of Perceived Centrality on Conformity to Group Preference

2019 Social Science Research Network
- Edith Shalev
- Rom Y. Schrift
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The Illusion of Multitasking and Its Positive Effect on Performance

2018
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Multi-Stage Decision Processes: The Impact of Attribute-Order on How Consumers Mentally Represent Their Choice

2018
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In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

2017
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The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science

2008
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