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Bruce G. S. Hardie

London Business School

79

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4978

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Erratum to ‘“How to Project Customer Retention” Revisited: The Role of Duration Dependence’ [Journal of Interactive Marketing 43 (2018) 1–16]

2019 Journal of Interactive Marketing
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Some Customers Would Rather Leave Without Saying Goodbye

2018 Marketing Science
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In pursuit of enhanced customer retention management : Review, key issues, and future directions

2018
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Exploring the equivalence of two common mixture models for duration data

2018 The American Statistician
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'How to Project Customer Retention' Revisited: The Role of Duration Dependence

2018 Journal of Interactive Marketing
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Some Customers Would Rather Leave Without Saying Goodbye

2018 Marketing Science
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In pursuit of enhanced customer retention management: Review, key issues, and future directions

2018 Research Papers in Economics
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Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

2017 Journal of Marketing
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Valuing subscription-based businesses using publicly disclosed customer data

2017 Journal of Marketing
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In pursuit of enhanced customer retention management

2017
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