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ï»¿Han Guk Oe Guk Eo Dae Hak Gyo Mi Di Eo Keo Myu Ni Ke I Syeon Hak Gwa Seok Sa Gwa Jeong

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Why Do Consumers Create Content on SNS and Share It with Others? : A Study on the Self-consciousness and Self-determination of Consumers as YouTube Creators

2021 The Korean Journal of Advertising
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