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- 2021 Journal of Marketing
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Citations (1) - 2011 Journal of Marketing
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Citations (25) -
- Easwar S. Iyer
- Jill Avery
- Sundar Bharadwaj
- Thomas Brashear Alejandro
- Brian P. Brown
- Roger Calantone
- Carolyn Curasi
- Kathy Dhanda
- George R. Franke
- Andrew Gallan
- Douglas Hoffman
- Wesley J. Johnston
- Rajiv Kashyap
- Russell N. Laczniak
- Geoffrey Lantos
- Steve McKelvey
- Darrel D. Muehling
- Ross D. Petty
- Andrew Rohm
- Kathleen Seiders
- Alex R. Zablah
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Citations (5) - 2010 Journal of Marketing
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