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Zixuan Cheng Cheng
Zixuan Cheng Cheng
value
Sociology
Liveness
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Advertising
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Exploring the value of live advertising: A typology: Elements of liveness and shoppability and avenues for future research
2021
Journal of Advertising Research
Kirk Plangger
Zixuan Cheng Cheng
Jianyu Hao
Yiru Wang
Colin Campbell
Sara Rosengren
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