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Exploring the value of live advertising: A typology: Elements of liveness and shoppability and avenues for future research
Exploring the value of live advertising: A typology: Elements of liveness and shoppability and avenues for future research
2021
Kirk Plangger
Zixuan Cheng Cheng
Jianyu Hao
Yiru Wang
Colin Campbell
Sara Rosengren
Keywords:
value
Sociology
Liveness
Typology
Advertising
Correction
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