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Seoung Chul Lee
Seoung Chul Lee
Brand engagement
Advertising
Brand loyalty
Business
2
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소비자-브랜드 인게이지먼트가 브랜드 충성도에 미치는 영향: 플랫폼 브랜드로서의 SNS 이용을 중심으로
2019
Hyun Jung Kim
Yoo-Kyung Kim
Seoung Chul Lee
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The Effects of Consumer Brand Engagement on Brand Loyalty : Focus on Using SNS Brand
2019
The Korean Journal of Advertising
Hyun Jung Kim
Han Guk Oe Guk Eo Dae Hak Gyo Sin Mun Bang Song Hak Gwa Bak Sa Su Ryo
You-Kyung Kim
Seoung Chul Lee
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