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The Effects of Consumer Brand Engagement on Brand Loyalty : Focus on Using SNS Brand
The Effects of Consumer Brand Engagement on Brand Loyalty : Focus on Using SNS Brand
2019
Hyun Jung Kim
Han Guk Oe Guk Eo Dae Hak Gyo Sin Mun Bang Song Hak Gwa Bak Sa Su Ryo
You-Kyung Kim
Seoung Chul Lee
Keywords:
Brand engagement
Advertising
Brand loyalty
Business
Correction
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