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Carlos Bauer
Carlos Bauer
University of Alabama
Marketing
Superstar
Business
Software
Computer hardware
1
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7
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The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
2019
Journal of the Academy of Marketing Science
Richard T. Gretz
Ashwin Malshe
Carlos Bauer
Suman Basuroy
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Citations (7)
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