Social Commerce—When Social Media Meets E-commerce: A Swiss Consumer Study
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Social commerce
With the changes of the times, the internet is becoming increasingly important and mobile phones have become ubiquitous in people’s lives. More and more people are willing to purchase goods online, and e-commerce has entered a new and flourishing stage of development. A single e-commerce marketing model can no longer meet the needs of consumers, therefore, social e-commerce has emerged. The e-commerce industry in China has been developing for over a decade, with various stages gradually maturing and e-commerce constantly growing. At this time, Pinduoduo launched a unique marketing model that integrates social and e-commerce into consumer services. With its unique social e-commerce model, Pinduoduo has become a leader in the e-commerce industry in just three years and has opened up a new field for e-commerce with its unique social e-commerce marketing.
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Social commerce
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In e-Commerce field, there are many researchers conducted on different properties of trust but lack of attention has been given to interpersonal based trust. This has lead to limitations for e-Commerce growth where social events have not yet fully duplicate into digital form especially in e-Commerce environment. Taking the advantage of rapid growth of social network nowadays, the objective of this study is to improve current e-Commerce implementation through social presence. In order to achieve this objective, this study has explored e-Commerce trust properties with its attributes as suggested by previous researchers. Trust factors based on social presence attributes also have been identified. This research hopes to provide a guideline to online businesses in order to develop a trusted website based on updated trend of e- Commerce which is more customer-oriented.
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Every year the use of social media has increased especially Instagram. One of the purpose of social media usage is to market the product (e-commerce). Given the development of social media to support e-commerce, it is important to understand the factors of purchase intention. However, although previous researches have started to identify the purchase intention factors, this study attempted to light on three components that are being main characteristics of social media, including social commerce, trust and follower. An online questionnaire was completed to test the research model and hypotheses based on survey data collected from users of Instagram in Indonesia. The result of this research shown the same result as other research which the social commerce construct influence someone purchase intention in social media.
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Social commerce
Word of mouth
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Time spent by users on social or digital media is greatly influenced by the avenues available on social media to engage the users. Social commerce constructs happen to be such avenues. Social commerce constructs influence social media usage, which, in turn, influences the purchase of products online. In this context, the role of social media usage on online purchase intentions was examined in this paper. Though there are many studies on various factors influencing online purchase intentions, this paper focused on finding the impact of social commerce and social media usage on online purchase intentions. Questionnaires were sent to 500 respondents, who were social media users covering different parts of India. Their use of social media and social commerce constructs such as recommendations, ratings and forums, and their impact on online purchase intentions were measured. The results of multiple regression showed that social commerce constructs and social media usage had a positive effect on online purchase intentions. Thus, based on the research findings, it was suggested that companies should use social media platforms to engage their customers in such a way that they are online for a longer duration. However, this would have a social implication as people who spend more time on social media must be aware that their impulse purchases might go up.
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Social media optimization
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Ashish Sinha, Prakash Bagri, Kiran Pedada, and Rajendra Srivastava explore the reasons for the meteoric rise of social e-commerce and consider what traditional managers can learn from it.
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Scope (computer science)
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