Social Commerce
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The present study performs the bibliometric analysis of the social commerce (s-commerce) literature, highlights the major research themes, and suggests future research directions. The HistCite software has been used for bibliometric analysis on a sample of 660 s-commerce papers obtained from the ISI Web of Science database. This study analyses these papers to present the details about the influential journals, authors, and universities regarding s-commerce research. Following research themes have been identified based on the content analysis as well as citation mapping of the top-cited 53 s-commerce papers: 1) S-commerce – Purchase Intention, 2) S-commerce – Sharing Intention, 3) Social Media – Marketing and Consumer Engagement, 4) S-commerce – User Preferences and Concerns. Subsequently, a multi-dimensional conceptual model has been developed to highlight the coupling and flow between s-commerce growth drivers, practice indicators, and performance metrics. Finally, future research directions have been recommended.Keywords:
Social commerce
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Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intentions by providing a mechanism to describe this relationship. Thus, a proposed model is developed based on three concepts: social presence, social commerce information seeking and familiarity with the platform. The model explains the mechanisms through which social commerce information seeking, familiarity, social presence and trust influence customers' intentions to purchase from social commerce platforms. For the purpose of this study, a survey is designed and distributed to Facebook users. The findings demonstrate that trust in a social networking site has positive influence on purchase intentions. Moreover, trust encourages information seeking, which in turn improves purchase intentions. Furthermore, both social presence and familiarity are found to enhance trust and purchase intentions. According to the findings, several managerial and theoretical implications are highlighted. Particularly, as the first study to investigate the adoption of social commerce among Jordanian customers, this study offers valuable insights and implications for Jordanian firmsâ managers and marketers who are targeting direct sales on social networking platforms.
Social commerce
Social trust
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Social commerce
Social trust
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Every year the use of social media has increased especially Instagram. One of the purpose of social media usage is to market the product (e-commerce). Given the development of social media to support e-commerce, it is important to understand the factors of purchase intention. However, although previous researches have started to identify the purchase intention factors, this study attempted to light on three components that are being main characteristics of social media, including social commerce, trust and follower. An online questionnaire was completed to test the research model and hypotheses based on survey data collected from users of Instagram in Indonesia. The result of this research shown the same result as other research which the social commerce construct influence someone purchase intention in social media.
Social commerce
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Time spent by users on social or digital media is greatly influenced by the avenues available on social media to engage the users. Social commerce constructs happen to be such avenues. Social commerce constructs influence social media usage, which, in turn, influences the purchase of products online. In this context, the role of social media usage on online purchase intentions was examined in this paper. Though there are many studies on various factors influencing online purchase intentions, this paper focused on finding the impact of social commerce and social media usage on online purchase intentions. Questionnaires were sent to 500 respondents, who were social media users covering different parts of India. Their use of social media and social commerce constructs such as recommendations, ratings and forums, and their impact on online purchase intentions were measured. The results of multiple regression showed that social commerce constructs and social media usage had a positive effect on online purchase intentions. Thus, based on the research findings, it was suggested that companies should use social media platforms to engage their customers in such a way that they are online for a longer duration. However, this would have a social implication as people who spend more time on social media must be aware that their impulse purchases might go up.
Social commerce
Social media optimization
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Social media is a new media platform based on Web2.0, Sina Microblog is the most mature one among the domestic social media platforms. In order to find out the problems and difficulties when using microblog for marketing, 100 enterprises' official accounts were selected as examples. By collecting and analyzing the data of each enterprise, many problems have been found. Many small and medium enterprises didn't take a full advantage of social media, and how to have quality interaction with fans didn't receive enough attention by most enterprises. In the meantime, the corresponding problem-solving methods have been presented: mark, management, measure, moderate, which is very useful for social media marketing.
Microblogging
Social media optimization
Media management
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The advent of social commerce has resulted in a new business model for e-commerce. Although studies on this business model have increased over time, they have paid less attention to its core business model: consumer- generated social influence on sales on a social commerce site. Therefore, in this paper, we examine the effect on sales of social sharing, such as Facebook “likes” and Twitter tweets, which generate social influence, using data from major social commerce companies. We find that consumer-generated social referrals regarding deals significantly boost sales in social commerce. When we examine deals involved in national sales, this finding holds only for Facebook but not for tweets. These findings have the implication for managers that not all social referrals are meaningful in increasing sales for their business.
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Social business
Consumer-to-business
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Social commerce
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