The theater of innovation : developing skills toperform hybridity; Developing skills to perform hybridity
2018
Multivocal identities have often been thought to
provide social actors with more resources and opportunities over
time than other "limited," singular identities. However, less is
known about how organizations actually accomplish embodying
multiple identities. By looking inside a hybrid organization, this
paper uses ethnographic data to document how an organization
successfully sustains its hybridity despite challenges associated
with making multiple identity claims. The paper analyzes how the
organization socializes individuals to perform its particular
hybrid organizational identity. A common practice known as
demonstrations served as an integrative practice-based mechanism
enabling actors confronted by distinct social worlds, and norms, to
enact otherwise competing roles and framings of their work so that
their performances did not convey incompetence or betrayal of
alternative normative expectations. The findings show that to
successfully perform the organization's hybrid identity, the actors
developed a transferable skill set, which enabled them to credibly
deliver on their manifold roles as academic researchers, social
hacktivists, and commercial product designers.
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