Organizational identity

Organizational identity is a field of study in organizational theory, that seeks the answer to the question: 'who are we as an organization?' The concept was first defined by Albert and Whetten (1985) and later updated and clarified by Whetten (2006), Organizational identity is a field of study in organizational theory, that seeks the answer to the question: 'who are we as an organization?' The concept was first defined by Albert and Whetten (1985) and later updated and clarified by Whetten (2006),