Impact of Advertisements and Mindful Consumption on Compulsive Buying

It was seen that there is not much research done on the linkage between the various factors like impact of advertisements, gender, mindful consumption and compulsive buying. So, this study is being conducted to analyse the relationship between these different variables. Firstly, the Questionnaire was prepared and divided into three sections. First contained the standard questionnaire on Compulsive Buying, second on Mindful Consumption and third on Impact of Advertisements on Consumer Behavior. Questionnaire was then circulated to many friends and relatives, based on Convenience Sampling. 102 responses were collected. Data was then analysed and interpreted through Excel. Regression and Correlation was used to identify if there is any relationship between the variables, which were taken as Compulsive Buying (Y variable) and Advertisements, Gender and Mindful Consumption (X variables). It was then found out that Gender does not have any impact on Compulsive Buying. On the other hand, Advertisements and Mindful Consumption do have impact on Compulsive Buying. Moreover, there was a positive coefficient of Ads which shows that if Ads increase Compulsive Buying will also increase and vice-versa. There was negative coefficient of Mindful Consumption. Compulsive Buying is nothing but a disorder which is also known as Oniomania. Its treatment involves becoming conscious of the addiction through studying, therapy and group work. The best possible treatment for CBD (Compulsive Buying Disorder) is through cognitive behavioral therapy.