Social network analysis model for research on organizational structure of the pyramid scheme communication network

Abstract In this article, we introduce a structural analysis model to analyze the characteristics of the communication network structure of pyramid scheme organizations. This model is a combination of SNA (Social Network Analysis) model, motifs analysis model, and exponential random graph model. It can analyze the network from three aspects: global structure analysis, microstructure analysis, and construction feature analysis. We use this model to analyze the characteristics of multiple aspects of a typical pyramid scheme organization's communication network, and the analysis results effectively expand the understanding of the characteristics of the pyramid scheme organization. • SNA model can be used to analyze the global structure of the pyramid scheme communication network. • Motifs analysis model can be used to analyze the microstructure characteristics of the pyramid scheme organization communication network. • Exponential Random Graph Model can be used to analyze the construction characteristics of the pyramid scheme communication network.