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Evaluative Conditioning of Established Brands: Implicit Measures Reveal Other Effects Than Explicit Measures.
Evaluative Conditioning of Established Brands: Implicit Measures Reveal Other Effects Than Explicit Measures.
2017
Peter Walla
Monika Koller
Gerhard Brenner
Shannon Bosshard
Keywords:
Social psychology
Cognitive psychology
Psychology
Evaluative conditioning
Implicit attitude
Skin conductance
Conditioning
Moro reflex
Correction
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