Implicit attitude

Implicit attitudes are evaluations that occur without conscious awareness towards an attitude object or the self. These evaluations are generally either favorable or unfavorable. They come about from various influences in the individual experience. The commonly used definition of implicit attitude within cognitive and social psychology comes from Anthony Greenwald and Mahzarin Banaji's template for definitions of terms related to implicit cognition (see also implicit stereotype and implicit self-esteem for usage of this template): 'Implicit attitudes are introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects'. These thoughts, feelings or actions have an influence on behavior that the individual may not be aware of. Implicit attitudes are evaluations that occur without conscious awareness towards an attitude object or the self. These evaluations are generally either favorable or unfavorable. They come about from various influences in the individual experience. The commonly used definition of implicit attitude within cognitive and social psychology comes from Anthony Greenwald and Mahzarin Banaji's template for definitions of terms related to implicit cognition (see also implicit stereotype and implicit self-esteem for usage of this template): 'Implicit attitudes are introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects'. These thoughts, feelings or actions have an influence on behavior that the individual may not be aware of. An attitude is differentiated from the concept of a stereotype in that it functions as a broad favorable or unfavorable characteristic towards a social object, whereas a stereotype is a set of favorable and/or unfavorable characteristics which are applied to an individual based on social group membership.