Testing of a paper-and-pencil Personalized Single Category Implicit Association Test (SC-IAT-P)

The purpose of this series of studies is to test a paper-and-pencil procedure adapted from a computerized Implicit Association Test: the SC-IAT-P (Personalized Single Category Implicit Association Test, Bardin, et al. 2014). This adaptation combines the advantages of SC-IAT (Karpinski & Steinman, 2006), IAT-P (Olson & Fazio, 2004) and paper-and-pencil IAT (Lemm, Lane, Sattler, Khan & Nosek, 2008). It is capable of measuring implicit attitude toward a single object, limits the influence of extrapersonal associations, and is unquestionably easy to administer. The tool was used in three studies with two different goals. Study 1 highlights a link between paper-and-pencil SC-IAT-P and a computerized corollary in the field of tobacco-smoking. Study 2 reveals the ability of the tool to distinguish smokers from non-smokers according to their score and smokers who have already considered quitting from those who have never considered it. Finally, Study 3, carried out between the two rounds of the French presidential elections in 2012, highlights the difference of attitude between supporters on the Left and Right but also an effect of indecision. The discussion deals with the prospects offered by this tool and its limitations. Resume : Cette serie d’etudes teste une adaptation en procedure papier crayon d’un test d’association implicite informatise : le SC-IAT-P (Single Category Implicit Association Test Personalized, Bardin, Perrissol, Py, Launay, & Escoubes, 2014). Cette adaptation allie les avantages du SC-IAT (Karpinski & Steinman, 2006) de l’IAT-P (Olson & Fazio, 2004) et de l’IAT format papier crayon (Lemm, Lane, Sattler, Khan, & Nosek, 2008). Il mesure l’attitude implicite envers un unique objet, limite la contamination de la mesure par des associations extra-personnelles et son administration est d’une facilite indeniable. L’outil a ete mis en oeuvre dans trois etudes portant sur deux objets. L’etude 1 permet de mettre en evidence un lien entre le SC-IAT-P papier crayon et son corollaire informatise dans le domaine du tabac. L’etude 2 revele la capacite de l’outil a discriminer les fumeurs des non-fumeurs en fonction de leur score au SC-IAT-P papier crayon mais egalement les fumeurs qui ont deja envisage d’arreter de fumer de ceux qui n’ont jamais envisage. Enfin, l’etude 3, realisee pendant l’entre deux tours des elections presidentielles francaises de 2012, met en evidence une difference d’attitude entre les sympathisants de gauche et de droite mais egalement un effet de l’indecision. La discussion porte notamment sur les perspectives offertes par cet outil et ses limites.