Modern Globalization Processes as a Manifestation of the Western Culture

In the given article we show, that modern global civilization defines itself not so much in the terms of culture, as in the terms of equipment. Determination of social and spiritual life, which earlier having been going from general notions of duty, honor and conscience, of ethic and esthetic regulators, is being progressively changed by technological determination. Being determined by culture, person turns into a human factor, which is ruled by equipment. It is fragmentary and dependent. Initiative and the final salvation of the questions of person’s interaction with external environment and other people become the prerogative of equipment and technology. In the given article we underline, that the crucial difference of a socio-cultural personality from the human factor is included in the following: person is determined from the inside – from the side of assimilated cultural assets, which have become inner, while the human factor is determined from the outside – from the side of socio-technical systems. All these aspects acquire special meaning in the conditions of globalization.