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Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases As More Experiential Than Material
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases As More Experiential Than Material
2018
Hyewon Oh
Joseph K. Goodman
Incheol Choi
Keywords:
Experiential learning
Happiness
Psychology
Social psychology
Reversing
Correction
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