Big screen Tourism: The International Practice and its future in India

Film tourism is almost a new concept; it is also referred to as film-induced tourism. It encourages the tourism benefits induced for any target or country due to its revelation to public through the film media. This concept is at its emerging stage in the world. Many countries are found to work on this concept after realizing the advantages which can be reaped by their people, society and economy as a whole. However the challenges of the same can't be ignored. This mode of tourism promotion has its own benefits and challenges too for the administration, but, it depends on the government: local and central both, to make use of the concept in the behavior being suitable most for the locales and the economy. The international or worldwide famous films have been found to do wonders to the inflow of tourist for the country. Various governments have also started playing a important role, and contributing by providing assistance to the film producers. In India we've had films promoting various destinations in the country itself through our own Bollywood, whereas some films under the international banner also have had some scenes or part of the film shot in the country. It would be of immense advantage to use this thought for the tourism industry of the country, but before that, it is important to be prepared to deliver the required infrastructure and facilities. The study of this concept is quite complex and requires a thorough research to understand the benefits any country can reap for its economy. This paper aims to encourage further research in the field and incorporate the efforts and research in the field of tourism and management.