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Banner

A banner can be a flag or other piece of cloth bearing a symbol, logo, slogan or other message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth advertising material sporting a name, slogan, or other marketing message.The full armorial achievement of the arms of the Kingdom of Scotland (before the Union of the Crowns)The arms as depicted on the escutcheon 'The Lion Rampant': the banner of the King of ScotsBanner of Cardinal Wolsey A banner can be a flag or other piece of cloth bearing a symbol, logo, slogan or other message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth advertising material sporting a name, slogan, or other marketing message. Banner-making is an ancient craft. Church banners commonly portray the saint to whom the church is dedicated. The word derives from the French word 'bannière' and late Latin bandum, a cloth out of which a flag is made (Latin: banderia, Italian: bandiera, Portuguese: bandeira, Spanish: bandera). The German language developed the word to mean an official edict or proclamation and since such written orders often prohibited some form of human activity, bandum assumed the meaning of a ban, control, interdict or excommunication. Banns has the same origin meaning an official proclamation, and abandon means to change loyalty or disobey orders, semantically 'to leave the cloth or flag'. The vexillum was a flag-like object used as a military standard by units in the Ancient Roman army. The word vexillum itself is a diminutive of the Latin word, velum, meaning a sail, which confirms the historical evidence (from coins and sculpture) that vexilla were literally 'little sails' i.e. flag-like standards. In the vexillum the cloth was draped from a horizontal crossbar suspended from the staff; this is unlike most modern flags in which the 'hoist' of the cloth is attached directly to the vertical staff. A heraldic banner, also called a banner of arms, displays the basic coat of arms only: i.e. it shows the design usually displayed on the shield and omits the crest, helmet or coronet, mantling, supporters, motto or any other elements associated with the full armorial achievement (for further details of these elements, see heraldry). A heraldic banner is usually square or rectangular. A distinction exists between the heraldic banner and the heraldic standard. The distinction, however, is often misunderstood or ignored. For example, the Royal Standard of the United Kingdom is in fact a banner of the royal arms. In the old testament, the prophet Isaiah was commanded to raise a banner and exalt his voice (Isaiah 13:2). Habakkuk received a similar order to write a vision upon tables that could be read by one who runs past it (Habakkuk 2:2). Banners in churches have, in the past, been used mainly for processions, both inside and outside of the church building. However, the emphasis has, in recent years, shifted markedly towards the permanent or transient display of banners on walls or pillars of churches and other places of worship. A famous example of large banners on display is Liverpool R.C. Cathedral, where the banners are designed by a resident artist.

[ "Linguistics", "Advertising", "Archaeology", "banner advertising" ]
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