Data Architecture of Monitoring Platform for Marketing Operation Under Smart Grid

In the context of modern big data, power grid information technology is a particularly important work for power grid staff. In the process of the in-depth construction of smart power grid, the demand for the integration of monitoring data of marketing operation is also increasing, and the data exchange is developing towards the direction of complexity, which requires the continuous improvement of the real-time performance of data and the risks in performance, security and management risks generated by data integration should be reduced. It is particularly important to create a unified management tool for data interaction. Through the professional R&D team in big data technology, the marketing operation monitoring data sharing can be highlighted, to create an integrated marketing data center. At present, the construction of marketing operation monitoring information is the focus of the work, which can effectively promote the development of big data. Therefore, this paper analyzes the data architecture of the marketing operation monitoring platform under the smart grid for the reference of relevant research.