Evaluation of a Turkish Company’s Progress Towards a CSR 2.0 Approach to Corporate Governance

This chapter evaluates a program displaying features of Corporate Sustainability and Responsibility (CSR 2.0) of a Turkish company specialized in beverage production, which decided to dedicate a large part of its CSR agenda to sustainable tourism. The programme was planned and implemented in collaboration with the Ministry of Culture and Tourism and the United Nations Development Programme (UNDP). We focus our analyses on the good corporate governance dimension of CSR 2.0, for which we evaluate the operationalization of a selection of indicators we put forward: the cross sector social partnerships, dynamic co-creation of value, leadership and transparency. The potential contribution of this programme to a selected set of the 2030 United Nations Sustainable Development Goals (SDGs) is also being assessed. Empirical findings suggest that all selected indicators are complementary in achieving social value and contribute indeed to some key SDGs. The results also indicate the need to identify alternative operationalizations and additional indicators for good corporate governance of CSR 2.0, in different tourism contexts.