In international development, good governance is a subjective term that describes how public institutions conduct public affairs and manage public resources in the preferred way. Governance is 'the process of decision-making and the process by which decisions are implemented (or not implemented)'. The term governance can apply to corporate, international, national, local governance or to the interactions between other sectors of society. The concept of 'good governance' then emerges as a model to compare ineffective economies or political bodies with viable economies and political bodies. The concept centers on the responsibility of governments and governing bodies to meet the needs of the masses as opposed to select groups in society. Because countries often described as 'most successful' are liberal democratic states, concentrated in Europe and the Americas, good governance standards often measure other state institutions against these states. Aid organizations and the authorities of developed countries often will focus the meaning of 'good governance' to a set of requirements that conform to the organization's agenda, making 'good governance' imply many different things in many different contexts.