Digitally Integrated Store Commerce System

This paper aims to identify certain advantages and pitfalls of the conventional store shopping and online shopping (e-commerce), and form a new hybrid system of commerce, incorporating the advantages of both parent systems and fixing their short comes. Customers can enjoy the advantages of both type of shopping with additional features like Pick-And-Leave (PAL). All the stores around the world can be provided with a single platform to integrate their business with the internet and take it to the global scale ensuring authenticity of products and cost efficient marketing. This system will provide a high level of data integration from the market for better analysis.