Ethics for executives : part II

Preface E. Raymond Corey OVERVIEW Can the best corporations be made moral? By Kenneth R. Andrews The top of the world is flat by H. Justin Davidson Is the ethics of business changing? By Steven N. Brenner and Earl A. Molander PERSONAL ISSUES Power and the ambitious executive by Robert N. McMurry Can an executive afford a conscience? By Albert Z. Carr What will they think of next? By Lee J. Seidler CORPORATE AFFAIRS On corporate payoffs by John J. McCloy The Norton Company faces the payoffs problem by Robert Cushman Case of the president's predicament by John B. Bennett What the competition is doing: your need to know by Jerry L. Wall Are corporate. executives overpaid? By John C. Baker The case of the constant customers by Donald W. Shriver, Jr. and Ralph S. Robinson, Jr. MARKETING What are ethical marketing practices? By Frederick D. Sturdivant and .A. Benton Cocanougher The morality (?) of advertising by Theodore Levitt Businessmen look hard at advenising by Stephen A. Greyser and Bonnie B: Reece Young viewers' troubling response to TV ads by T.G. Bever, M.L. Smith, B. Bengen and T.G. Johnson