프로축구단의 공중관계성과 구단이미지 및 기업평판과의 구조적 관계

This study was to explore the relationship among the public relations, team image and corporate reputation of the K-league football clubs. For this, pro-sports spectators(Jeonbuk Hyundai Motors, Suwon Samsung Bluewings, Pohang Steelers) were surveyed. Except for twenty four questionnaires, final 426 out of 450 ones was statistically managed and SPSS 21.0 and LISREL 8.80 were used for statistical analysis. The result of this research was as follows. First, the relationship of K-League Football Clubs are significant to team image. Second, the reliability of K-League Football Clubs are significant to team image. Third, the capability of K-League Football Clubs are significant to team image. Fourth, the familiarity of K-League Football Clubs are significant to team image. Fifth, the social contribution of K-League Football Clubs are find to have no significant effect on team image. Lastly, the team image of K-League Football Clubs are significant to Corporate Reputation.