FinTech is a new electronic technology which is considered an easy payment system. This study suggests an easy payment system which is a modified model of intention of adoption of an easy payment system based on UTAUT (Unified Theory of Acceptance and Use of Technology). The modified model diagnoses variables affecting customers’ acceptance intention by adding a new factor of perceived risk in term of size of payment - a major payment and a small payment. It is also surveyed by users who have experienced easy payment and empirically analyze the survey data through statistical technique. SPSS22.0 was used to generate basics statistics. while Smart PLS2.0 was utilized for hypothesis testing. Smart PLS2.0 is a structural equation method of partial least square. Result indicate that when a major payment is made, effort expectancy, social influence, and perceived risk affect intention of adoption. However, performance expectancy does not affect intention of adoption. Moreover, when a small payment is made, effort expectancy and social influence affect intention to adopt, but performance expectancy and perceived risk do not affect intention to adopt. Furthermore, perceived risk significantly affects intention to adopt negatively in the case of a major payment but does not significantly affect a small payment. Lastly, intention to adopt is significantly related to usage behavior.
Purpose To investigate web‐shopping behaviour in Hong Kong: identification of the general attitude towards web‐shopping; relationships between past web‐shopping experience, attitude towards web‐shopping, adoption decisions, search behaviour and web‐shopping intentions; and influences of promotional offers and product categories on web‐shopping intentions. Design/methodology/approach Relevant hypotheses were constructed and a web‐based questionnaire survey was than conducted using technically educated subjects. The proposed hypotheses were statistically tested and principal components analysis and structural equations were used to produce a structural model. Findings Web‐shopping intentions are directly affected by web‐search behaviour and web‐shopping adoption decisions, and are indirectly affected by web‐shopping attitudes, past web‐shopping experiences and past experience with the web. Web‐search behaviour was a stronger factor than adoption decision in terms of influencing web‐shopping intentions. The presence of promotional offers had a positive effect on web‐shopping intentions, and web‐shopping intentions were different for different product categories. Research limitations/implications The sample employed was composed of technically educated undergraduates and graduates and thus limiting generalizations to a higher levels. Practical implications Experienced internet users and experienced web‐shoppers are more likely to be potential future web‐shoppers. Those who have a general dislike for shopping and who tend to buy in a great haste when the purchase becomes absolutely necessary may eventually be another group to become web‐shoppers. Originality/value The primary value of this paper lies in extending the understanding of Hong Kong web‐shopper behaviour, and in developing an empirical model that can partly explain the processes leading to web‐shopping intentions.
K-pop has gained its popularity in Asia, and its popularity is mostly concentrate in China and Japan. The positive effect of the Korean wave and K-pop has lead to increase in preference for Korean products in China, thus causing the number of Chinese visitors going to Korea to buy Korean products and to tour Korea. This study examines the factors affecting Chinese consumer preference for Korean products and tourism. It is designed a model consisting of Chinese consumer preference, intention to engage in Korea tourism and purchase intention relative to Korean products. The study analyzed the characteristics of Korean culture in China. To define characteristics of Korean culture, variables are selected from domestic and foreign researches. It is also surveyed by Chinese who have experienced Korea culture and empirically analyze the survey data through statistical technique. For the study of basics statistics, It is used SPSS20.0. Smart PLS2.0 is used for hypothesis testing. The results of this study are as follows: First, Chinese consumer preference for Korean products positively affects Korea tourism intention. Second, Chines consumer preference positively affects purchase intention relative to Korean products. However, Korea tourism intention does not affect purchase intention of Korean products.
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