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Denise T. Smart

University of Nebraska Omaha

12

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647

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Mastering the Art of Teaching: Pursuing Excellence in a New Millennium

2003 Journal of Marketing Education
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Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity

2002 Journal of Business Research
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Undergraduate Marketing Education in the 21st Century: Views from Three Institutions

1999 Marketing Education Review
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Success in Academia: Navigating the Introduction Stage of the Faculty Career Life Cycle

1998 Marketing Education Review
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Advertising Sensitive Products

1995 International Journal of Advertising
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Consumer Experiences Calling Toll-Free Corporate Hotlines

1994 Journal of Business Communication
- Charles L. Martin
- Denise T. Smart
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Book Review: Advertising Management and the Business Publishing Industry: Marketing Notes and Cases

1993 Journal of Marketing
- Denise T. Smart
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Generic retailing types, distinctive marketing competencies, and competitive advantage

1993 Journal of Retailing
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Direct mail retailing: How effective are videologs?

1990 Journal of Direct Marketing
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