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Brian Park

J. Mack Robinson College of Business

3

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How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods:

2018 Journal of Marketing
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The Marketing Message That Works with Republicans but Not Democrats

2018 Harvard Business Review
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Impact of Status Maintenance Motivation and Political Ideology on Luxury Consumption

2015 ACR North American Advances
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