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Yu-Tsun Chou
Yu-Tsun Chou
Marketing
Switching barriers
Service provider
Economics
Service level objective
1
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Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior
2016
Journal of Business Research
Szu-Yu Chou
George C. Shen
Hung-Chang Chiu
Yu-Tsun Chou
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Citations (70)
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