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Hilla Zysman
Hilla Zysman
A/B testing
Health care
Message format
outpatient clinic
healthcare system
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It's how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates.
2020
PLOS ONE
Adi Berliner Senderey
Tamar Kornitzer
Gabriella M. Lawrence
Hilla Zysman
Yael Hallak
Dan Ariely
Ran D. Balicer
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