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Wen-Hsien Huang

National Chung Hsing University

16

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434

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The effect of threshold free shipping policies on online shoppers' willingness to pay for shipping

2019 Journal of Retailing and Consumer Services
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Citations (10)
How consumers respond to missing a quantity discount with multiple price breaks

2016 Journal of Consumer Behaviour
- Wen-Hsien Huang
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Citations (6)
Threshold free shipping policies for internet shoppers

2015 Transportation Research Part A-policy and Practice
- Wen-Hsien Huang
- Yi-Ching Cheng
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Citations (18)
Buy four get 30% off: how consumers respond to missing a quantity discount

2015 European Journal of Marketing
- Wen-Hsien Huang
- Chun-Ming Yang
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Citations (7)
Regret, Disappointment, and Guilt Scales

2015
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Situational influences on the evaluation of other-customer failure.

2014 International Journal of Hospitality Management
- Wen-Hsien Huang
- Yi-Ching Wang
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Citations (33)
Generality and Cultural Variation in the Experience of Regret.

2014 Emotion
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Investor regret: The role of expectation in comparing what is to what might have been

2012 Personality and Individual Differences
- Wen-Hsien Huang
- Marcel Zeelenberg
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Investor regret: The role of expectation in comparing what is to what might have been

2012 Judgment and Decision Making
- Wen-Hsien Huang
- Marcel Zeelenberg
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Developing effective service compensation strategies

2011 Journal of Service Management
- Wen-Hsien Huang
- Tzu‐Da Lin
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Citations (29)