author-photo

Hyun Young Park

China Europe International Business School

6

Papers

16

Citations

Citation Trend

Filter By

Papers (3) Sort By

Journal Conference Others

How Donor’s Regulatory Focus Changes the Effectiveness of a Sadness-Evoking Charity Appeal

2020 International Journal of Research in Marketing
- Jungsil Choi
- Hyun Young Park
Show All
- Source
- Cite
- Save
Citations (1)
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

2019 Social Science Research Network
Show All
- Source
- Cite
- Save
Citations (0)
How Feeling Guilty About Money Affects Spending Decisions: Cleansing the Money or Redeeming Oneself?

2015
- Hyun Young Park
- Tom Meyvis
Show All
- Source
- Cite
- Save
Citations (2)