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Farrah Merlinda Muharam
Farrah Merlinda Muharam
International Business School, Germany
Business
Advertising
Nonprobability sampling
Knowledge management
Competitive advantage
5
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1
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0
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ENTREPRENEURIAL ORIENTATION AND ORGANIZATIONAL PERFORMANCE OF E-BUSINESS IN MALAYSIA: THE MODERATING ROLE OF EXTERNAL ENVIRONMENT
2019
Sabrinah Adam
Mohd Khairuddin Ramliy
Ai Chin Thoo
Adaviah Mas’od
Farrah Merlinda Muharam
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Muslim consumers’ patronage intention towards Korean restaurant chains in Malaysia
2018
Nurul Nabihah Binti Buang
Zuraidah Sulaiman
Thoo Ai-Chin
Farrah Merlinda Muharam
Adaviah Masod
Norhayati Zakuan
Tan Liat Choon
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Perceived value and customer brand engagement of transportation network company facebook fan page
2018
Thoo Ai-Chin
Farrah Merlinda Muharam
Lee Yoke Lai
Zuraidah Sulaiman
Huam Hon Tat
Tan Liat Choon
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Determinants of Green Product Purchase Intention
2018
Ai Chin Thoo
Nor Haslinda binti Mohd Lawi
Farrah Merlinda Muharam
Umar Haiyat Abdul Kohar
Tan Liat Choon
Norhayati Zakuan
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Impacts of technology assessments on firm performance
2018
Siti Salwa Sait
Farrah Merlinda Muharam
Thoo Ai-Chin
Zuraidah Sulaiman
Norhayati Zakuan
Tan Liat Choon
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