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Hillary J.D. Wiener

State University of New York System

7

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51

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Buying Love: Gifts As a Form of Social Support

2020 ACR North American Advances
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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising

2019 Journal of Business Research
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Paying to Purchase a Conversation Topic

2018 ACR North American Advances
- Hillary J.D. Wiener
- Joshua L. Wiener
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Gifts of Consolation: Gifts As Substitutes For Emotional Support

2017 ACR North American Advances
- Hillary J.D. Wiener
- Tanya L. Chartrand
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Conversation Pieces: The Role of Products in Facilitating Conversation

2017
- Hillary J.D. Wiener
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Products As Ice Breakers: the Value of Conversation Pieces

2015 ACR North American Advances
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The Effect of Voice Quality on Ad Efficacy

2014 Psychology & Marketing
- Hillary J.D. Wiener
- Tanya L. Chartrand
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Citations (17)