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Nico Heuvinck

Lille Catholic University

3

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“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

2021 Journal of Business Ethics
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Overcoming the Dichtonomy in Micro-Level CSR Research

2020
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The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages

2019 International Journal of Advertising
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