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Steve Worthington

Monash University
Stoke-on-Trent
University of Stirling

77

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671

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Drivers of Perceptions of Fairness in Financial Services in Australia

2016
- James F. Devlin
- Steve Worthington
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The Provision of Financial Services by Retailers to their Customers – Is it Sustainable?

2015
- Steve Worthington
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‘Challenger banks’: are they for real? The impact of new entrants on fi nancial services competition

2014
- Steve Worthington
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Exploring a functional approach to attitudinal brand loyalty

2013 Australasian Marketing Journal (amj)
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The financial services cultural orientation matrix

2013 Australasian Marketing Journal (amj)
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Exploring a functional approach to attitudinal brand loyalty

2013 Australasian Marketing Journal (amj)
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Credit cards in a Chinese cultural context-The young, affluent Chinese as early adopters

2011 Journal of Retailing and Consumer Services
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Banking without the banks

2011 International Journal of Bank Marketing
- Steve Worthington
- Peter Welch
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A tri-dimensional approach for auditing brand loyalty

2010 Journal of Brand Management
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One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty

2009
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