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Richard A. Spreng

Michigan State University

35

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6639

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Antecedents of Brand Identification and Brand Extra-Role Behaviors--Model

2021
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Understanding Maxcers: Are All Opinions Equal?

2020
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Consumer arrogance and word-of-mouth

2020 Journal of the Academy of Marketing Science
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Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation

2019 Journal of Retailing
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Understanding the Role of Language in Conflict

2019 American Behavioral Scientist
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13.3 Selling and Sales Management Issues : Strategic Issues in Sales Management

2015
- Richard A. Spreng
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Service quality and satisfaction in business-to-business services

2009 Journal of Business & Industrial Marketing
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Perceived Service Quality, Customer Satisfaction, and Intentions

2005 ACR North American Advances
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Do Plant Guarantees Matter? The Role of Satisfaction and Regret when Guarantees are Present

2005 Hortscience
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Understanding Behavioral Consequences of Dissatisfied and Regretful Customers

2004 Hortscience
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