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Robert E. Spekman

University of Virginia

129

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12802

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A Commentary on Business Marketing

2020
- Robert E. Spekman
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Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In

2019
- Robert E. Spekman
- Robert J. Thomas
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Customer Segmentation in Business-to-Business Markets

2017
- Robert E. Spekman
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Getting it Right the First Time: The Intevep-Honeywell Alliance

2017 Social Science Research Network
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Stored-Value Cards at Trustworthy Bank

2017
- Robert E. Spekman
- Janie Truitt
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ZS Associates: Sales Force Sizing

2017 Darden Business Publishing Cases
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Chrysler Corporation: Negotiations between Daimler and Chrysler

2017 Darden Business Publishing Cases
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Alliance between Ibm and Apple Computers

2017
- Robert E. Spekman
- Lane Crowder
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The United Drug Packaging Division

2017
- Robert E. Spekman
- Robert O'Sullivan
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Marketing Plan Development

2017
- Robert E. Spekman
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