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Shwu-Ing Wu

National Chin-Yi University of Technology

39

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828

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The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products

2016 The Journal of Men's Studies
- Shwu-Ing Wu
- Hui-Ling Chang
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The Influence of the Frequency of the Internet Use on the Behavioral Relationship Model of the Mobile Device-Based Shopping

2016 International Journal of Biometrics
- Shwu-Ing Wu
- Rou Jyun Chen
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The impact of customer relationship management and internal marketing on business performance: a comparison of lodging industries

2016 Total Quality Management & Business Excellence
- Jui-Ho Chen
- Shwu-Ing Wu
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Competing Model of Event Marketing Activities

2016 International Journal of Marketing Studies
- Shwu-Ing Wu
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The effect of green marketing strategy on business performance: a study of organic farms in Taiwan

2016 Total Quality Management & Business Excellence
- Shwu-Ing Wu
- Syuan-Ru Lin
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The Correlation between Factors in Festival Marketing Activities, Visitors’ Value Perception and Post-Purchase Feelings

2016 The Journal of Men's Studies
- Shwu-Ing Wu
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Impact of City Social Responsibility and Marketing Strategy on City Image and People’s Perception

2015
- Shwu-Ing Wu
- Ni-Wei Liou
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Construction and Comparison of Relationship Models of Urban Tourism Development

2015 International Journal of Marketing Studies
- Shwu-Ing Wu
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Relational Model on Effect of Enterprise Brand Image on Customers Attitude and Post-Purchase Behavior

2015
- Shwu-Ing Wu
- Yen-Jou Chen
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Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior

2015
- Shwu-Ing Wu
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Citations (4)