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Young Do Kim

University of Nebraska at Kearney

6

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Effects of Social Media on Generation Y Consumers’ Brand Knowledge of Eco-friendly Outdoor Sportswear

2016 International Journal of Applied Sports Sciences
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Diehards: Why Fans Care So Much About Sports, C. Scarinzi. Rowe Publishing, 1080 15 Road, Stockton, KS 67669 (2015), 978-1-939054-48-7, xi+205 pp.

2016 Sport Management Review
- Young Do Kim
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Perceived Diagnosticity of Virtual Try-on Technologies and Attitudes toward the Product: A Case for Male Consumers

2016
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Curiosity generating advertisements and their impact on sport consumer behavior

2015 Sport Management Review
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Group Emotion in Spectator Sport: An Interdisciplinary Approach to Affective Qualia

2013 Journal of Multidisciplinary Research
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Revisiting Sport Brand Personality: Scale Development and Validation

2012 Journal of Multidisciplinary Research
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