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Gary L. Lilien

Pennsylvania State University
College of Business Administration
Massachusetts Institute of Technology

223

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10458

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Editorial: A Retrospective from the Editors-in-Chief on the History of Interfaces/INFORMS Journal on Applied Analytics

2020
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IJRM special section introduction: EMAC distinguished marketing scholar papers

2020 International Journal of Research in Marketing
- Gary L. Lilien
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Driving Customer Analytics From the Top

2020
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Program of Action for Business-to-Business Doctoral Programs: A Reply to Commentary

2020
- Erwin Danneels
- Gary L. Lilien
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Sales Reps' Follow-Up of Marketing Leads Measure

2019
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Within-Seller and Buyer–Seller Network Structures and Key Account Profitability

2019 Journal of Marketing
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Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

2019 Journal of Marketing Research
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Management and Mismanagement of SME Accounts in Business-to-Business Markets

2018
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Management and Mismanagement of Small Accounts inBusiness-to-Business Markets

2018
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Design Orientation and New Product Performance

2018
- Raji Srinivasan
- Gary L. Lilien
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